Story is King: How a construction timelapse video went viral.

Viral social media videos are a powerful tool for brands to extend their reach well beyond their normal audience. By definition, viral means for content to rapidly gain widespread popularity through social media sharing due to its compelling nature. Below are a few screen grabs from a recent video we produced for Jarrett Bay Boatworks. The video captures the 10 month construction of a custom sportfishing hull. It was shot with a long term timelapse camera mounted in the rafters of the building.

2018 - Behind the scenes

The video has over 4 million views across all social platforms along with hundreds of comments.

Even with knowing the ingredients for what makes a video go viral, it’s tough to predict when it will happen. I thought about this particular video for a while before I realized what helped propel it into the viral universe.

A long-term construction timelapse video is essentially just a good story; and good stories resonate with people.

This video showcased the 10 month visual journey from the initial groundwork to the final product. Compressing a 10 month process into :40 seconds also presented it in a way people aren’t used to seeing. Compelling stories like this are prime candidates for going viral because they engage viewers on a deeper level and provide a satisfying visual narrative of progress and achievement. These elements make the content highly shareable, increasing its potential to reach a wide audience and bring unprecedeented attention to the brand.

Instagram Link: Watch on Instagram

Facebook Link: Watch on Facebook

*Lift Films is a video production and commercial photography company located in Raleigh, NC. Click here to send us a note.

Lift Films in the wild.

Here are a few of the ways Jarrett Bay Boatworks has been using our content in their marketing materials recently:

*Lift Films is a video production and commercial photography company located in Raleigh, NC. Click here to send us a note.

Flipping the Jarrett Bay 90, Hull 68 - NEW! Jarrett Bay Insider, Ep. 22

We recently produced a 5 minute episode of the Jarrett Bay Insider that goes in depth on their process for flipping a hull. We used 6 total cameras to capture the different angles of the hull being flipped. Enjoy!

*Lift Films is a video production and commercial photography company located in Raleigh, NC. Click here to send us a note.

The Men Behind the Build - Marlin Magazine December 2023

Marin Magazine’s December 2023 issue featured a beautifully written article by Cameron J. Rhodes (The Buckskin Billfish) that tips a hat to the folks that rarely get the recognition they deserve; the craftsmen that build the best sportfishing boats in the world. I am grateful to have a few of my photos selected for the article including the two page spread title page.

Photo 1 features Jarrett Bay Hull No. 60 - Reel Development

Photo 2 features Jarrett Bay Hull No. 62 - Jaruco

*Lift Films is a video production and commercial photography company located in Raleigh, NC. Click here to send us a note.