Blog
Safe Harbor Jarrett Bay’s Email Newsletter
Jarrett Bay’s newest email newsletter features our latest episode of the Jarrett Bay Insider video series as well as a new employee spotlight photo and write up.
Corporate Video Shoot - Raleigh, NC
This behind the scenes photo was taken during a corporate video shoot we did for a long time customer in Raleigh, NC. The final video was a three-person conversation that aired during a large conference out of state. For this shoot we used a two camera setup and ran hard wired lapel mics into a mixing board to get clean audio.
Boatbuilding Video Series
For more than eight years, the Jarrett Bay Insider video series has shared the custom sportfishing boatbuilding process with viewers. Here’s the latest episode featuring Jarrett Bay Hull 68 and Hull 44.
OnBoard Magazine Photos
Bluewater Yacht Sales publishes an annual magazine with customer stories, marine product insights and yacht sales listings. This year’s magazine features a two-page spread with some of our photos from Jarrett Bay Hull 68.
Raleigh Video Production - Behind the scenes
Behind the scenes of a Raleigh video production shoot featuring a two-camera setup capturing an on-camera conversation.
Safe Harbor Marinas - Cover Photo
Safe Harbor Marinas used my photo of Jarrett Bay Hull 62 Jaruco for the cover of their Water Magazine.
Social media video reaches 6 million views
The instagram reel video we put together with Jarrett Bay Boatworks has hit 6 million views, 171k likes, 514 comments, and 16.3k shares.
Impact over Hype | Big Rock 2025
As this year's Big Rock Blue Marlin tournament comes to a close, it has been fun to see our video production and photography work reach thousands of viewers throughout the event. Seeing all the comments has reminded me how powerful simple stories can be. We had a few videos air during key moments throughout the week, and seeing that visibility turn into real connection with people has been incredibly rewarding. Thanks to Jarrett Bay Boatworks and the Big Rock Tournament for their continued trust through the years.
Watch the Jarrett Bay Boatworks commercial HERE.
Graphic Design | Premier Concepts, Holly Springs, NC
I recently wrapped up a graphic design project for Premier Concepts in Holly Springs, NC which specializes in architectural specialty products. This is an ongoing project, encompassing everything from initial design concepts and layout to developing a strong brand identity and crafting compelling copywriting. It’s always a fun challenge to communicate their unique offerings through these data sheets.
Behind the Scenes - Big Rock Tournament Commercial Shoot
The Big Rock Blue Marlin Tournament is in full swing in Morehead City, NC. Tune into BigRock TV in the afternoons to see our Jarrett Bay Boatworks commercial during weigh in’s. Here are a few behind the scenes shots from the shoot.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Lift Films in the wild | Big Rock Blue Marlin Tournament
Jarrett Bay Boatworks is once again the major sponsor for the 2025 Big Rock Blue Marlin Tournament. Our video “Never Stop Dreaming” should be floating around Big Rock TV all week during live streams.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Never stop dreaming - Big Rock Blue Marlin Tournament
I’m going to make a few posts about this project over the next few days. For now, I hope you enjoy this short film we produced for Jarrett Bay Boatworks ahead of the Big Rock Blue Marlin Tournament.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Recruiting and hiring through storytelling - Raleigh, NC
It's no secret that recruiting and hiring are a huge challenge right now, with a staggering 75% of employers struggling to fill job vacancies. But instead of just pushing out job descriptions, imagine the impact of letting your own team do the recruiting for you through employee stories and spotlights. This approach highlights the authentic daily life at your company, creating a powerful emotional connection that standard marketing can't replicate, ultimately allowing your employees to become your most effective recruiters. I’m grateful that Jarrett Bay Boatworks lets me help them with this approach. I’m always fascinated to hear everyone’s philosophy on work and life.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Raleigh, NC Video Production - Behind the Scenes
Behind the scenes photo from a video shoot with Eva and Jim Shockey in Pinehurst, NC for a magazine promo.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Lift Films in the wild | Video Production
Our most recent episode of the Jarrett Bay Insider Video Series went live in Marlin Magazine’s weekly newsletter. With more than 25,000 subscribers, these ad placements land a lot of high value traffic to Jarrett Bay’s website.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Raleigh, NC Video Production - Behind the Scenes
Behind the scenes on a corporate video shoot in Raleigh, NC.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Jarrett Bay Insider – New Video Drop
Jarrett Bay just released a new Jarrett Bay Insider (filmed in Beaufort, NC at Safe Harbor Jarrett Bay). We produced this episode with the help of RV Hodge and the Jarrett Bay team. It’s a quick look inside the world of custom sportfishing boats and updates to their latest build.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Raleigh Commercial Photography: Our Latest Employee Spotlight at Jarrett Bay Boatworks
We recently wrapped up an employee spotlight photoshoot and interview for Jarrett Bay Boatworks. These shoots include portraits and a short interview to help tell the unique stories behind each team member. Check out our Photography page for more of these kinds of images.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Viral videos don’t mean anything (3.5 million views and counting)
I’ve never been one to obsess over social media views. For my business, online engagement has never had a direct coorelation with landing new customers or jobs. Maybe that’s because my ideal customers aren’t scrolling social media looking for video production contractors. Or maybe it’s because most of my posts don’t get seen by many people. I also constantly battle that little voice in the back of my head that anything I post on social media is contributing to a culture of time wasting. So I’ve always focused on the work and the relationships with my customers. I’ve mostly used social media to just show that I’m active in case one of my customers checks up on me.
That said, I recently had a post go viral and just for fun, I thought I’d share the numbers.
It’s been fun to watch it spread and read through all the comments (even from the trolls). But at the end of the day, nothing changes. I’m still focused on helping my customers by telling the best stories I know how to tell.
Thanks for being part of the journey.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Lift Films in the Wild | Jarrett Bay Ad Placement
Safe Harbor Jarrett Bay used some of our portraits, drone photos and construction photos in their recent ad placements in Marlin Magazine.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.