Viral videos don’t mean anything (3.5 million views and counting)

I’ve never been one to obsess over social media views. For my business, online engagement has never had a direct coorelation with landing new customers or jobs. Maybe that’s because my ideal customers aren’t scrolling social media looking for video production contractors. Or maybe it’s because most of my posts don’t get seen by many people. I also constantly battle that little voice in the back of my head that anything I post on social media is contributing to a culture of time wasting. So I’ve always focused on the work and the relationships with my customers. I’ve mostly used social media to just show that I’m active in case one of my customers checks up on me.

That said, I recently had a post go viral — and just for fun, I thought I’d share the numbers.

It’s been fun to watch it spread and read through all the comments (even from the trolls). But at the end of the day, nothing changes — I’m still focused on helping my customers by telling the best stories I know how to tell.

Thanks for being part of the journey.

*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.