Blog
Behind the Scenes with Builders Choice and Gregory Poole Marine
Jarrett Bay hull no. 59 “Builders Choice” is hauled out of the water for a full repower with Caterpillar C32B engines. This boat will also be getting a few cosmetic updates including a full paint job and updated teak work. We are producing a story about this project for Gregory Poole Marine which will be completed in April of 2025. Here are few behind the scenes shots from last week’s shoot:
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Portraits + Interviews
Check out the latest employee spotlight photo and interview we produced last week for Jarrett Bay Boatworks. These employee spotlights are posted monthly on Jarrett Bay’s social media channels.
"You can't always control every aspect of your environment, but you can control how you respond to it. It sounds cliché, but as a marine mechanic, every day a new challenge is thrown at you. If you practice patience and adaptability, there's no challenge too big."
-Chad Lilley
Mechanic
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Lift Films in the wild | Marlin Newsletter
Jarrett Bay Boatworks recently used our video series in their ad placements for Marlin Magazine’s Digital Newsletter.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
New Jarrett Bay Insider Episode
We recently completed a new Jarrett Bay Insider episode that does a deep dive on the sound dampening properties of the cockpick deck and salon floor on Hull 68 (90’).
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Behind the Scenes with Gregory Poole Marine / Caterpillar
Behind the scenes shot from a recent shoot aboard Jarrett Bay hull no. 59 “Builders Choice”. We are documenting the full repower of this boat with Cat C32B engines. The full project video will be completed in the Spring of 2025.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Web Design & Creative Direction
We are in the process of a full website re-design for Premier Concepts of Holly Springs, NC. As part of that project, we shot a custom website header video to showcase one of their unique products.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Commercial Photography - Palm Beach Towers
Palm Beach Towers is using some of our photography in their recent quarter page ad placement.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Lift Films in the wild | Jarrett Bay Boatworks Newsletter
Jarrett Bay Boatworks’ October newsletter features several examples of Lift Films content including a new Jarrett Bay Insider, Fort Lauderdale International Boat Show Advertisement, and the employee spotlight.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Lift Films in the wild | Marlin Magazine Ad Placements
Jarrett Bay Boatworks uses ad placements in Marlin Magazine’s weekly newsletters. The most recent ads feature photos of the 67’ Privateer, the 64’ Rebelette, and screen shots from the most recent episode of the Jarrett Bay Insider.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Portrait Photography + Interview
One of my favorite on-going projects for Jarrett Bay Boatworks is the Employee Spotlights. Every month a new employee is chosen to be highlighted. Sometimes they are long time employees with a lot of experience and sometimes they are brand new. I usually spend 5 minutes talking with them about their job and advice for the next generation of boat builders. I end by grabbing a few portraits of them. This month we interviewed Ed Campbell and his advice was worth sharing.
"Before coming to Jarrett Bay, I spent 40 years teaching industrial arts in high school, where I helped students learn how to work with their hands. Working alongside the talented team at Jarrett Bay, seeing them shape wood into something functional and beautiful, reminds me of why I loved teaching. I truly feel blessed to be a small part of this team. My advice to the younger generation would be to take pride in what you do, keep your sense of humor and appreciate the people you work with—it makes all the difference."
-Ed Campbell
Finish Carpenter Assistant
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Lift Films in the wild | Jarrett Bay Newsletter
Jarrett Bay Boatworks September newsletter features the latest espisode of the Jarrett Bay Insider which goes into detail about the wiring process for custom sportfishing boats.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Gregory Poole Marine - Half Page Ad Photography
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Website Video Tutorial for Raleigh Tech Company
Video tutorials can be tedious to watch. Besides the obvious fact that they’re not exciting, it’s a tough balance between keeping the viewers attention while not rushing through the steps and loosing them. Most video tutorials have too much deadspace and it makes the viewer want to skip ahead. The best way we’ve found to produce these types of videos as tight as possible is to script out every word and map out every cursor movement. We also use zooms and animation graphics to highlight where the viewers need to hold their attention. They are still not the most exciting videos to watch, but these steps help move the video along and accomplish their goal of educating the users of the platform.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Silent Reverence - (A Tradition Wild Journal)
Tradition Wild is a personal project I’m working on. Check out www.TraditionWild.com to learn more about what we’re doing.
The river looked like tea; clear but stained a deep amber from the minerals in the eastern North Carolina soil and the tannins from decomposing leaves. There was very little sediment, making it easy to spot fish. Low water levels pulled the canoe down stream slowly, allowing us to keep the bow positioned for casting with an occcasional draw stroke. I already know what you’re thinking. Fresh water fishing on small rivers doesn’t take much skill. You’d be correct. This trip wasn’t about bringing home dinner or bragging about trophy fish. This was just a quiet afternoon on the water with my son before fall sports and school started devouring blocks on the calendar. I’ve fished this river more times than I can count and knew that this time of year would produce the one variable that every kid hopes for on the water; hungry fish. I was right. Between the two of us, we landed 44 fish (and yes, we counted every single one) in a couple hours with the last one being just as much fun as the first.
The mid-day sun was directly overhead for most of the float, illuminating our stretch of river like a grand theater. Beams of sunlight pierced through the canopy of trees along the banks, projecting intricate cucoloris shadows that danced across the water with the breeze. Like a scene change, we drifted out of the shade just as my son reaches down to release a redbreast sunfish. The dark riverbank drapes across the background like a velvet curtain while a single spotlight of sun follows the fish. The mosaic of colorful scales reflecting light like a vibrant costume. With a graceful bow, the fish takes it’s cue and exits stage left as an audience of two fishermen sit in silent reverence.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Marketing Flyer Design - Schedulefly
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Late Summer fly fishing in the North Carolina Mountains
*Lift Films is a video production and commercial photography company located in Raleigh, NC. Click here to send us a note.
Logo Design / Branding - Premier Concepts
Premier Concepts manufactures high-end architectural products for wall’s and ceilings. Lift Films designed their new logo, website, brochures, business cards, and data sheets.
*Lift Films is a video production and commercial photography company located in Raleigh, NC. Click here to send us a note.
New Jarrett Bay Insider Episode
*Lift Films is a video production and commercial photography company located in Raleigh, NC. Click here to send us a note.
Lift Films in the wild | Marlin Magazine Newsletter (August 2024)
A look at how Jarrett Bay Boatworks has been using our content in their marketing materials recently:
*Lift Films is a video production and commercial photography company located in Raleigh, NC. Click here to send us a note.