Jarrett Bay 40: Heritage meets Innovation

2026 - Jarrett Bay Boatworks

Project highlights:

Writing | Editing | Sound Design | Creative Direction

Jarrett Bay’s 40th Anniversary Commercial for Big Rock

For Jarrett Bay Boatworks' milestone 40th anniversary, I created a 30 second commercial designed to command the big screens during the 68th Annual Big Rock Blue Marlin Tournament. To truly honor four decades of their legendary Carolina boatbuilding heritage, I dug into the archives to bring their rich history to life. Every single video clip in this project was created from an original, static archival photograph. The result is a living timeline that bridges 1986 with 2026. Crank up your volume for this one.

Writer/Director/Editor/Creative Director - Luke Pearson

Customer -‍ ‍Jarrett Bay Boatworks

The Project

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